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Saturday, October 17, 2026
Tech Insights Blog

Toto Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – a record for an F1 team – after McLaren was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a stake in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The management structure of Mercedes F1 stays unaltered, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Growth

This arrangement signifies a significant increase in worth of the Mercedes team since Ineos Group bought its share for £208m in 2022.

This surge demonstrates the growth in valuations of F1 teams in the past few years due to the increasing appeal of the sport around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports film ever released.

Current Performance

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Tiffany Thomas

A software engineer and tech writer with over 8 years of experience in AI development and digital transformation strategies.

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